JVM IMPACT X ADDEFEND

Planetvertising

AGENCY Jung von Matt
ROLE Creative Direction
YEAR 2022

Surfing is the new flying. And the output generated by gigantic data centers will triple by 2030. So shouldn't we also offset internet emissions? Or should advertisers pay for it?

Oh, wait. The banner ad market is a viable shark tank – but we found a market without competition: Adblock users. In collaboration with Addefend, an ad-tech specialist who specifically targets adblockers, we invented an ad format to offer these users a green deal: Allow banner ads, and we will invest the ad money earnings in CO2 compensation projects.