BMW

Visionary

AGENCY Jung von Matt
ROLE Experience Design
YEAR 2017

Most vision cars are locked away in halls of big shows, far away from the average car fans. For the launch of the BMW Vision Next 100 we changed that – with „Visionary“. We created a 360° interactive virtual reality brand experience using Google Spotlight Stories technology. Broadcasted via YouTube and in an iOS and Android app the user experienced a new, innovative way of storytelling with a 360° video staging extended through interactive elements.