BMW

Instant Visualizer

AGENCY       Jung von Matt
ROLE           Concept Development, UX Design
YEAR           2018

For the launch of the new BMW X3 we wanted to bring the product closer to Facebook users. So we "hacked" the Facebook Instant Experiences format. The goal: create the first complex car visualizer in a Facebook timeline. We built not one but 64 smart linked Instant Ads to implement the complex structure of a car visualizer with model, paint, trim and upholstery selection. Every result got rendered in a short driving scene – featuring the individual configuration.

© Felix Burger, 2024