For the launch of the new BMW X3 we wanted to bring the product closer to Facebook users. So we "hacked" the Facebook Instant Experiences format. The goal: create the first complex car visualizer in a Facebook timeline. We built not one but 64 smart linked Instant Ads to implement the complex structure of a car visualizer with model, paint, trim and upholstery selection. Every result got rendered in a short driving scene – featuring the individual configuration.