Felix Burger / Creative Innovation Director
Fusing technology and creativity, throughout the entire customer journey.

As a creative and strategist currently working at Jung von Matt, one of Europe's premier agencies, I lead teams, innovate organisational culture and steer global brands. My clients include BMW
Bosch, adidas and Hyundai, all of whom I guide forward, using emergent technology to create ideas and experiences that connect humans and brands.

Joytopia

In today's tech-driven landscape, it's easy to fall for the allure of another short-lived hype train. But beyond our tech and marketing bubble, a virtual layer is already growing around our everyday lives to expand user behavior in new directions affecting self-expression and perception of value. And so, also shifting the traditional boundaries of brands.

I specialise in distilling the brands' "virtual why", their authentic essence amid the noise of trends and help to prepare for this change, by planning authentic applications that create long-term impact. By seamlessly weaving meaningful technology uses into in-built customer journeys I create experiences that captivate audiences and build lasting connections.

Why this role? In todays tech-driven landscape, its easy to fall for the allure of another short-lived hype train. But beyond our tech and marketing bubble, a virtual layer is already growing around our everyday life to expand user behavior in new directions affecting their self-expression and perception of value. And so, also shifting the traditional boundaries of brands.

I specialise in distilling the brands 'virtual why', their authentic essence amid the noise of trends and help to prepare for this change.
By planning authentic applications that create long-term impact. And seamlessly weaving meaningful uses of technology into in-built customer journeys to create experiences that captivate audiences and build lasting connections.

A-Quest-to-Dee_1

Selected clients
adidas, BMW, Bosch, Bucherer, Domino's, 
Douglas, Hyundai, Montblanc, Van Laack, Staedtler, Targobank, Telefónica o2

Recognitions
Art Directors Club, Clio Awards, D&AD, Effie Germany, Eurobest, German Digital Award, London International Awards, Lovie Awards, New York Festivals, Webby Awards

Features
AdAge, Campaign, Digiday, engadget, TechCrunch, The Drum, The Verge


Selected projects

© Felix Burger, 2024