Prepare for the change

With technologies like Web3, the Spatial Web or Generative AI influencing pop culture and vice versa, users are extending their behavior into new directions. We find new forms of self-expression. We perceive virtual values differently. I move the traditional boundaries of brands to reposition their role for tomorrow's landscape.

Find the virtual why

When advancements race ahead and our Linkedin feeds are filled with buzzwords, it’s easy to fall for short-lived allure of jumping on another hype train. I help brands finding their „why“ to deliver authentic applications to create long-term impact.

Be surprising and meaningful

Technology has the power to transform interactions. Not by being a show-off for nerds, but as an integrated building block in brand communication. I think  in customer journeys and seamlessly weave meaningful uses of technology into every step to captivate attention and build lasting relations.