Felix Burger / Creative Innovation Director
Emotionalising technology for creativity along the customer journey.
As creative and strategist currently working at Jung von Matt I lead teams, innovate organisational culture and guide global companies like BMW, Bosch, adidas and Hyundai for an optimistic future by using technology to create ideas and experiences that connect humans with brands.
Prepare for the change
With technologies like Web3, the Spatial Web or Generative AI influencing pop culture and vice versa, users are extending their behavior into new directions. We find new forms of self-expression. We perceive virtual values differently. I move the traditional boundaries of brands to reposition their role for tomorrow's landscape.
Find the virtual why
When advancements race ahead and our Linkedin feeds are filled with buzzwords, it’s easy to fall for short-lived allure of jumping on another hype train. I help brands finding their „why“ to deliver authentic applications to create long-term impact.
Be surprising and meaningful
Technology has the power to transform interactions. Not by being a show-off for nerds, but as an integrated building block in brand communication. I think in customer journeys and seamlessly weave meaningful uses of technology into every step to captivate attention and build lasting relations.
adidas, BMW, Bosch, Bucherer, Douglas,
Hyundai, Montblanc, Van Laack, Staedtler, Targobank, Telefónica o2
Art Directors Club, Clio Awards, D&AD, Effie Germany, Eurobest, German Digital Award, London International Awards, Lovie Awards, New York Festivals, Webby Awards
AdAge, Campaign, Digiday, engadget, TechCrunch, The Drum, The Verge
© Felix Burger, 2023