Felix Burger / Creative Innovation Director
Fusing technology and creativity, throughout the entire customer journey.
As a creative and strategist currently working at Jung von Matt, one of Europe's premier agencies, I lead teams, innovate organisational culture and steer global brands. My clients include BMW, Bosch, adidas and Hyundai, all of whom I guide forward, using emergent technology to create ideas and experiences that connect humans and brands.
Prepare for the change
With technologies such as Generative AI, Web3, and the Spatial Web influencing and disrupting pop culture — and vice versa — users are expanding their behaviour in new directions. Finding new forms of self-expression; perceiving virtual values differently. My work shifts the traditional boundaries of brands to reposition them at the centre of tomorrow's landscape.
Find your virtual why
When advancements race ahead, and our LinkedIn feeds are filled with buzzwords, it’s easy to fall for the allure of another short-lived hype train. I help brands find their “why” and deliver authentic applications that create long-term impact.
Create surprise – and meaning
Technology has the power to transform human interactions. Not by showing off for niche audiences, but as an integrated building block in brand communication. I create in-built customer journeys and seamlessly weave meaningful uses of technology into every step, captivating audiences and building lasting connections.
adidas, BMW, Bosch, Bucherer, Douglas,
Hyundai, Montblanc, Van Laack, Staedtler, Targobank, Telefónica o2
Art Directors Club, Clio Awards, D&AD, Effie Germany, Eurobest, German Digital Award, London International Awards, Lovie Awards, New York Festivals, Webby Awards
AdAge, Campaign, Digiday, engadget, TechCrunch, The Drum, The Verge
© Felix Burger, 2024