Felix Burger / Creative Innovation Lead
Fusing technology and creativity to shape future customer journeys.

As a creative and strategist I prepare global brands like BMWBoschadidas, Hyundai, and Porsche, for a digital- and virtual-first future, 
using emergent technology to create strategies, ideas, experiences and campaigns that connect humans and brands.

Joytopia
Shifting user behaviours, the emergence of new platforms and media, and the accelerating pace of technological development are confronting brands and agencies with new challenges.

How can we address the growing demand for personalised and localised content? How do we scale content production despite shrinking budgets?
Should some customer journeys start in gaming worlds or seamlessly integrate layers like AR, VR, or virtual experiences? Is it time to consider a virtual brand identity?


Now is the time to seek bold answers. To equip brands to thrive in future customer journeys.
Shifting user behaviours, the emergence of new platforms and media, and the accelerating pace of technological development are confronting brands and agencies with new challenges.
How can we address the growing demand for personalised and localised content?

How do we scale content production despite shrinking budgets?


Should some customer journeys start in gaming worlds or seamlessly integrate layers like AR, VR, or virtual experiences?

Is it time to consider a virtual brand identity?


Now is the time to seek bold answers. To equip brands to thrive in future customer journeys.


A-Quest-to-Dee_1

Selected clients
adidas, BMW, Bosch, Bucherer, Domino's, 
Douglas, Hyundai, Montblanc, Van Laack, Porsche, Staedtler, Targobank, Telefónica o2

Recognitions
Art Directors Club, Clio Awards, D&AD, Effie Germany, Eurobest, German Digital Award, London International Awards, Lovie Awards, New York Festivals, Webby Awards

Features
AdAge, Campaign, Digiday, engadget, TechCrunch, The Drum, The Verge, W&V


Selected projects

© Felix Burger, 2024