BMW

X2 Launch Campaign

AGENCY       Jung von Matt
ROLE           Concept Development, UX Design
YEAR           2018

The BMW X2 is not a car for everyone. Rather, for those who dare - dare to be different, dare to break new ground. Young and natively digital. So we chose a radical approach: Digital-first, mobile-first, data-first. To reach people who search for "Thrill" and "Competition" according to data, we set the bold statement „Be the one who dares“ and built a campaign that happens along with their digital routines.

Hidden Snapcodes in the campaign assets link to exclusive content via the Snapchat app.

54,4s

AVG. PLAYTIME
AR CAR VISUALIZER

Including the first AR car visualizer that works natively in Snapchat – in a level of detail that was unusual for the platform.

© Felix Burger, 2024