In today's tech-driven landscape, it's easy to fall for the allure of another short-lived hype train. But beyond our tech and marketing bubble, a virtual layer is already growing around our everyday lives to expand user behavior in new directions affecting self-expression and perception of value. And also shifting the traditional boundaries of brands.

I specialise in distilling the brands' "virtual why", their authentic essence amid the noise of trends and help to prepare for this change, by planning authentic applications that create long-term impact. By seamlessly weaving meaningful technology uses into in-built customer journeys I create experiences that captivate audiences and build lasting connections.

In todays tech-driven landscape, its easy to fall for the allure of another short-lived hype train. But beyond our tech and marketing bubble, a virtual layer is already growing around our everyday life to expand user behavior in new directions affecting their self-expression and perception of value. And so, also shifting the traditional boundaries of brands.

I specialise in distilling the brands 'virtual why', their authentic essence amid the noise of trends and help to prepare for this change. By planning authentic applications that create long-term impact. And seamlessly weaving meaningful uses of technology into in-built customer journeys to create experiences that captivate audiences and build lasting connections.