Felix Burger / Creative Innovation Lead
Fusing technology and creativity to shape future customer journeys.

As a creative and strategist I prepare global brands like BMWBoschadidas, Hyundai, and Porsche, for a digital- and virtual-first future
 to create strategies, ideas, experiences and campaigns that connect humans and brands using emergent technology.

Joytopia
Shifting user behaviours, the emergence of new platforms and media, and the accelerating pace of technological development are confronting brands and agencies with new challenges.

How can we address the growing demand for personalised and localised content? How do we scale content production despite shrinking budgets?
Should some customer journeys start in gaming worlds or seamlessly integrate layers like AR, VR, or virtual experiences? Is it time to consider a virtual brand identity?


Now is the time to seek bold answers. To equip brands to thrive in future customer journeys.
Shifting user behaviours, the emergence of new platforms and media, and the accelerating pace of technological development are confronting brands and agencies with new challenges.
How can we address the growing demand for personalised and localised content?

How do we scale content production despite shrinking budgets?


Should some customer journeys start in gaming worlds or seamlessly integrate layers like AR, VR, or virtual experiences?

Is it time to consider a virtual brand identity?


Now is the time to seek bold answers. To equip brands to thrive in future customer journeys.


A-Quest-to-Dee_1

Selected projects

Joytopia, BMW ↵
Hypnopolis in Fortnite, BMW ↵
Future Play, Jung von Matt
AI Beauty Initiative, Douglas ↵
Digital & Virtual Strategy, BMW Museum

A Quest to Dee, BMW ↵
The Future of Test-Drives, BMW
X2 Launch Campaign, BMW ↵
Instant Visualizer, BMW ↵
Visionary – A Google Spotlight Story, BMW
My o2 App, Telefónica o2 ↵


Selected clients

adidas, BMW, Bosch, Bucherer, Burger King, Deutsche Bahn, Domino's, Douglas, Hyundai, Montblanc, Van Laack, Veltins, Porsche, Staedtler, Targobank, Telefónica o2, Telekom


Recognitions

Art Directors Club, Clio Awards, D&AD, Effie Germany, Eurobest, German Digital Award, London International Awards, Lovie Awards, New York Festivals, Webby Awards


Features

AdAge, Campaign, Digiday, Engadget, Horizont, TechCrunch, The Drum, The Verge, W&V


© Felix Burger, 2024