A good creative used to be someone with a big idea. Today it's someone who knows how to make an idea relevant inside a complex, networked system. Narrative depth and technological breadth at once.
That's the work I'm interested in: ideas that hold up across CX flows, code, business models, and the structures that decide what gets seen in the first place. I lead innovation projects from strategy to execution and work with generative AI, agentic systems, real-time 3D, and the content infrastructures that connect them.
In 2024, the magazine W&V listed me in their “Top U33” as one of 33 talents that will reshape and drive the German advertising and marketing industry.
May 2024 - today
Creative Innovation Lead
Grabarz & Partner, Hamburg
July 2021 - April 2024
Creative Innovation Director
Jung von Matt, Hamburg
September 2023 - November 2023
Creative Innovation Director
(Rotational Work Abroad)
Jung von Matt, Seoul
April 2019 - June 2021
Senior Concept Creative
Jung von Matt, Hamburg
June 2016 - March 2019
Concept Creative /
Experience Designer
Jung von Matt, Hamburg
April 2015 - May 2016
Concept Creative /
Experience Designer
arsmedium group, Nuremberg
July 2011 - March 2015
(Junior) UI/UX Designer
arsmedium group, Nuremberg
EDUCATION
AI for Business
Hyper Island, Stockholm
Future Foresight
Hyper Island, Stockholm
Digital Technologies for
Business Transformation
Copenhagen Business School
Copywriting / Conception
Text-College, Munich
Media Design
B6, Nuremberg
CLIENTS
adidas, BMW, Bosch, Bucherer, Burger King, Deutsche Bahn, Domino's, Douglas, Huawei, Hyundai, Lieferando, Montblanc,
Van Laack, Porsche, Porsche Lifestyle, Veltins, Seven.One, Staedtler, Telefónica o2, Targobank, Telekom, Union Investment
VOLUNTEERING
Guest Lecturer
Hochschule Mainz
Lecturer / Design Thinking, Innovation
Miami Ad School, Hamburg
Lecturer / User Experience
JvM Academy, Hamburg
Startup Mentor
nextMedia, Hamburg
Member of the Advisory Board
Augmented Reality Startup (Stealth)
AWARDS
ADC Germany
1x Grand Prix, 4x Gold, 3x Silver,
6x Bronze
ADC Global
1x Bronze
Cannes Lions
2x Shortlist
Clio Awards
1x Gold
3x Silver
4x Bronze
D&AD
1x Wood Pencil
Effie Germany
1x Gold
Eurobest
1x Bronze
German Digital Awards
2x Silver, 2x Bronze
International CX Awards
1x Silver
London International Awards
2x Bronze
Lovie Awards
1x Gold
1x Silver
New York Festivals
1x Gold
1x Silver
2x Bronze
Webby Awards
2x Winner
2x Honoree
WHAT OTHERS SAY
"Felix has been a relentless force and one of the drivers of digital innovation at Jung von Matt. Never too shy as the "digital guy" in creative teams, he pushed the boundaries of tech integration within our organization. He transformed processes, pushed mindsets, inspired teams, and created groundbreaking projects. Congrats to everyone hiring this guy in the future!"
Max Lederer / Chief Innovation Officer, Jung von Matt
"Felix Burger managed and led a large team of external partners and creatives to set the milestone for a new kind of BMW brand experience with "Joytopia", transforming virtual experiences into the user journeys and potential revenue models of the future. His passion, energy and enthusiasm are the ideal package for driving innovation and turning it into reality together with a large number of partners."
Stefan Ponikva / VP Brand Experience,
BMW
"When I think of a savvy creative you enjoy working with, who can combine ideas, UX and tech, it’s definitely Felix."
Till Heumann / Creative Strategist,
Google
"Felix fluently combines creative and strategic thinking. That not only allows him to bring campaigns and experiences further, but also makes him the perfect sparring partner right at the beginning of a new project."
Florian Rock / Managing Director,
Jung von Matt Vienna
"Mr Burger has creatively and conceptually prepared, implemented, supervised, developed and improved numerous projects for o2 and did that with extraordinary talent that you like to work with him."
Bertolt Fueger / UX Manager,
Telefónica o2
Forbes 30under30
© Felix Burger, 2026