BMW

Joytopia

AGENCY Jung von Matt
ROLE Concept, Creative Direction
YEAR 2021

Young and modern target groups expect more than queuing up at a trade fair stand for new cars. With Joytopia, we create a global, virtual event accessible to all. Built as web-based virtual world based on the Unreal Engine 4. A platform fully geared to the needs of young target groups: The opportunity to develop individually, unseen product experiences and world-class entertainment with an exclusive performance from Coldplay and a surreal, colorful world full of surprises, narrated by Christoph Waltz.

"A work that greeted us with a talking fox and left us in sheer amazement. Massive Multiplayer Realtime Online Experience. Mindblowing. Mind-expanding. Benchmark."

ADC GRAND PRIX JURY 2022

"See you in Joytopia."

SEAN O'KANE, THE VERGE