BMW

Joytopia

AGENCY       Jung von Matt
ROLE           Creative Direction
YEAR           2021

Young and modern target groups expect more than queuing up at a trade fair stand for new cars. With Joytopia, we create a global, virtual event accessible to all. A virtual space that invites every user to develop individually and experience the brand's products and themes in a new way. Accessible with every device and browser, the virtual experience offers one-click access to fantastic virtual worlds in full HD. 

Hyper-real product experiences

An exclusive performance by Coldplay

Christoph Waltz as a narrator

© Felix Burger, 2023